My previous post touched on A is for Audience. Thank you for joining me and if you haven’t already, do vote on the survey in that post . I am intrigued, as I am sure you are, on how many have defined their audience. Enough about A. We are at B is for blogs!
What are blogs?
- This is your space for telling your story!
- This is your soapbox. Da Daaaah!
- This is the fireside space to talking and sharing with your audience.
- Sometimes a blog can be owned by more than one person. It really depends on your purpose and what you want to talk about.
- Tech talk: a “blog” is short-form for for “Web-blog”
What would you talk about?
- You can share your perspective.
- You can speak to others with similar interests.
- You can interact with your customers.
- You can share ideas.
- You can talk about health and/or lifestyles.
- You can share news.
- You can share how to do something.
The list is endless It is totally up to you from Hollywood stars to the NFL to stamp collection. Be your own “Oprah. Ellen or Larry King“. I have linked their blog just in case you are interested. Your blog is the center of your social media presence.
Your entry (sometimes called a post) can be short or long. A good guide is to write about 250 to 450 words per post (I am in violation with this post but I have cute pictures). Each time you make an entry, it is dated and time-stamped. This way both you and your audience will know how current the information is and it also provides a way to organize your stories (also known as content).
The action is known as “blogging” I personally like to think of it as “story-telling”. There is usually a place where your audience can add comments and therefore have the opportunity to continue the conversation.
At the end of the day, blogging is about communicating.
The reasons and motivations for communicating are many and will differ for different people.
Here are 10 reasons why people blog:
- Having a voice on a topic
- Sharing and receiving ideas.
- The ability to advertise or promote.
- The ability to showcase your expertise and establish credibility.
- The ability to meet interesting people- across the globe.
- The ability to mobilize people- be it for a cause, issue or event.
- The ability to differentiate yourself
- The ability to build a following or form a group.
- The ability to attract people to a website.
- You may just enjoy it.
You can “set up shop” at little to no cost and become that voice. No approvals required. You control what is published. Having said that you should be aware of “social etiquette”- sometimes referenced as “netiquette”. Essentially be polite and respectful with your stories or blogs.
How do you start?
- Before you start your blog, do think about the purpose of your blog and your target audience.
- There are many resources on the internet that are free to help you write and structure your blog.
- WordPress blogs (like this one) are more comprehensive and has a good wordpress starting guide
- For easing you into blogging,tumblr.com makes it extremely easy to get started- post photos, favorite quotes and you are blogging. Another alternative is blogger.com
- Plan your blogs and publish regularly .
- Develop a calendar for your publication so that you remain consistent with your postings.
- Distribute your blog via email, your social network and other social sites.
- Ideally blog about what you are passionate about. so that it is a labor of love and it shines through your writing. This might be a little challenging for corporate blogs however business blogs is about building relationships, consequently this should also shine through the posts and the dialogue that follows.
I have listed a number of resources for your consideration on my homepage sidebar under the category “blogging”. However I will highlight a couple in the body of this post, namely:
- Darren Rowse, Pro blogger is an excellent resource and leader in the field and certainly worth a visit.
- 335 places to list your blog by Stephen Miller. You may be wondering where to list and/or where to distribute. This is a excellent resource to feed that curiosity!
Thank you for joining me
Cartoon used with permission of Cartoonist.
- One Simple Way to Know if You Should Blog During Your Job Search (tjantunen.com)
- How to Start a Business Blog (thinkup.waldenu.edu)