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Audience, engagement, SOCIAL MEDIA

Social Media A-Z Series: E is for Engagement- 20 Tips To Engage Your Audience

Engagement- the audience will demonstrate their engagement in social media with their response

You have taken the plunge! You have developed a blog, or formed a group, and have invited your connections. You now need to ensure you have done as much as you can to make it worth it for your friends, your audience. Engagement. Yes, E is for Engagement.

What is meant by engagement?

 This is the level of activity of your audience on your site, blog, or group.

High engagement would mean your audience is very responsive and showing a lot of participation on your site.

Engagement indicators would include:

  • The degree of voting on your entries (also known as posts);
  • The number of  comments you are getting;
  • The number of posts your audience is sharing in your group.
  • More friends are subscribing to your site or posts
  • Increase “favoriting”
  • Your members are endorsing your posts
Audience engagement is very motivating.

How can you increase the engagement?

  •  Might seem obvious however I have seen this so many times. You will get little engagement if your audience does not have the ability to make comments in your community.
  • Social networks are about being social ie encouraging a dialogue. It is not just pushing information out there.
  • The level of engagement in your community does take work but can be very rewarding when your community becomes a vibrant and active one.

Think about the following 20  tips to improve engagement:

  1. Respect: Engagement starts with respect and an understanding of how you connect with your audience
  2. Quality:  Sharing quality, relevant content; so you need to write well and provide content that resonates with your audience
  3. Call to Action: Think about ending your entry with a question or something that instructs your audience to act (a call to action ).
  4. Questions: Think about just asking a question as your post.
  5. Personal: Although you have an audience, write like you are writing to an individual.  Write as if you are speaking to one person eg “you” and “your” – make it personal. Address members by  their name.  I keep photos of friends and family on the wall near my computer- this helps me target my writing to that audience.
  6. Timing: Think about the timing of your post. When you believe most of your audience will be on your site. When is it “rush-hour”on your site?
  7. Responsive: Be responsive. Respond promptly  when your audience provides feedback this includes when they vote not just when they comment.
  8. Courteous. Be courteous. Saying thank you goes along way. So do thank your community often
  9. Monitor. Review and monitor your comments regularly to determine the type of entries that get the most response.
  10. Image. I have noticed that pictures often get a lot of response. So think about using a mixture of image and text. Sometimes use just the image.
  11. Succinct. Keep it short. These days the attention span is short. Write accordingly.
  12. Fun. Ensure that you have a number of posts that are fun.
  13. Great Headlines: Think about eye-catching relevant headlines
  14. Success stories. I have noticed that success stories that are close to home often resonates with the audience leading to a good response.
  15. Controversial items often engages the audience however you need to be a masterful facilitator to ensure you manage the conversation to a constructive endpoint or it can backfire. Having said that,  if managed well it can also be a very rewarding experience for your community.
  16. How To tips are great learning points and often well received. Like these tips. I hope.
  17. Polls make it easy for an audience to respond and it also provides instant value by sharing the result. It is alternate way of asking a question.
  18. Offers or giveaways. Providing easy to use tips on pdf file  provides both a positive experience  and a valuable giveaway for those interested in a given topic.
  19. Contests often provides an incentive to engage.
  20. Thank you- I end with this by saying it twice. Thank you goes a long way. So monitor your posts and comments and recognize your members for participating.

 Now that is quite the list. Can you add anymore and make it 30 tips?!

If you enjoyed this post,  click the like buttons below and do share it with your network.  Why not encourage them to join us!

Thank you again!



About Shirley Williams

I have a passion to create, resolve and build.I have had a pretty dynamic career that some say has led to a solid reputation as a visionary, result-driven and passionate leader. I say, simplify the complexity, work WITH people and you have a formula that not only deliver results but forms bonds that will stand the test of time. I have led numerous initiatives with a geographical scope that has included Canada, US, The South Americas,Europe and Australia. My professional career spans Biotechnology, Brand & Generic Pharmaceuticals, IBM Business Consulting Services, Healthcare, Retail, Electronics, more recently Mining and now Social Media. I am a biochemist and have a Master of Scence degree in endocrine pharmacology. I am a certified practitioner and professional in Change Management (Prosci), Project Management (PMP/PMI) and Social Media (OMCP, Online Marketing Certified Professional). So that makes my full title to be: Shirley Williams, MSc. PMP. CMC. OCMP. Having spent many years in the LifeSciences (you can check my career profile on Linkedin ) I have now directed my attention to bridging strategy and goals with social media. Loving it! In fact I am passionate about it. I have also produced and currently host my own internet radio show. My programs to-date have included Rise Of The Patient and Give Startups A Chance. I consider myself as an Experience Enabler. I facilitate and advocate for improved experience from the consumer perspective. Thank you for stopping by to check me out!


8 thoughts on “Social Media A-Z Series: E is for Engagement- 20 Tips To Engage Your Audience

  1. This is a great post full of actions to take Shirley and the series idea is also great Well done You

    Posted by ianberry (@ianberry1) | September 10, 2011, 5:10 pm
  2. As a bit of a “test,” I looked them up on Klout, which is a fantastic way of gauging how one interacts with others via social media.

    Posted by FDIC Bank Watch List . | February 28, 2012, 6:42 pm


  1. Pingback: Breaking Down The Complexity of Social Media: A to Z Series « Social Media Pearls: Welcome! - September 6, 2011

  2. Pingback: Social Media A-Z Series: E is for Engagement- 20 Tips To Engage Your Audience | Social Media Pearls | - October 10, 2011

  3. Pingback: Social Media A to Z Series: K is for Klout. 10 Ways Businesses Are Using Your Klout Score, Whether You Are A Member Or Not. « Social Media Pearls: Welcome! - October 19, 2011

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