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This category contains 17 posts

Social Media A to Z Series: Rocking the A to Z of Twitter and Tweets

For this post, I am returning to my A to Z Series of Social Media where T is for Twitter. I have had quite a few conversations about Twitter lately that forced me to reflect on my own perspective– a year ago. The general theme of these conversations were 1) “I have a Twitter account … Continue reading

The Top 10 Quotes of Scooter Braun on Socialized Marketing: Branding of Justin Bieber

This week I attended yet another awesome conference: The Art of Marketing with quite the line up. As part of that line up  Scooter Braun  was interviewed by Mitch Joel at the event. Firstly, let me say within minutes of the Scooter Braun interview, you are struck by the level of authenticity and transparency of … Continue reading

The Power of The Conversational Tweet : 6 Reasons Why

I had a wonderful encounter last week that I really need to write about. Now I am going to ask that you give me a little latitude –  I promise I will get to the point of this title. I attended the HR.com virtual conference on Social Media and Employee Communications last week. I really … Continue reading

#SMWTO: The 10 Best Quotes To Live By In Social Media [Creating Wildfires Panel]

The week of February 13th was Social Media Week in Toronto and what a week! Social Media Week is one of the world’s most unique global program, offering a series of activities and conversations around the globe on emerging trends in social and mobile media across all major industry sectors.  In its third year, Social Media … Continue reading

Social Media A to Z Series: S is for the Social in Social Media

This week I am returning to my A to Z series on social media however not necessarily in the order I left off. In this post, I really want to talk about “What is Social?”. I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. … Continue reading

The Queens of Hearts in Content Marketing and Social Media

Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position! In fact it was recently suggested that the term/cliché … Continue reading

Power Of The TwitterChat: 10 Valuable Reasons Why

The Power of the TwitterChat was an agenda item at the Socialize Toronto conference (#socializeconf) I attended recently. It was great to have this discussion in a very diverse group. I personally had not appreciated the value of TwitterChats until I attended them myself. Although I have spent significant time on-line, the idea of “140 … Continue reading

Align Your Social Media Strategy Across Your Organization Or You Will Fail.

I have gone to enough conferences over the past 6 months to pull the alarm. Consider it pulled. Why? I have gone to a number of social media conferences dedicated to functions or departments and I have found that each function had a different perspective on the fit of social media in their organization. Here … Continue reading

Manage Your Change In Social Media Or It Will Manage You. 12 Tips To Consider

This morning, I was doing my usual scan of emails and noticed I had received a recognition Klout “K” for social media. With a smile, I popped over to my Klout profile to find that I had dropped from a rating of  60 to 43 overnight. I immediately thought it must be a bug and … Continue reading

HR Webcast: The Characteristics, Measures and Value of a Social Media Influencer

This post is to support the webcast  for Institute For Human Resources HR dot Com. The slide deck has been posted on slide-share  which is linked to the image above. Below are a list of references and resources for additional information on the topic. Enjoy!! Feel free to ask questions or leave additional comments below The … Continue reading

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