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Social Media A to Z Series: M is for Measure and Monitor. What Really Matters

So, you have put all this work into designing and preparing your site, page or group. You are feeling pretty good. You’ve got swag! Now what?  It is important that you “shepherd” the growth of your “baby” to ensure that it develops in the direction you had hoped. You also want to ensure that you are making … Continue reading

Social Media A to Z Series: I is for Influencer, 10 Characteristics of an Influencer

For a second, let’s put social media aside.  Really, just for a second. Life is built on relationships. Different types of relationships. As a teenager, we knew that there was a group that set the fashion trend. There was a group that knew everything about basketball or hockey. However, within those groups there were one or … Continue reading

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