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SOCIAL MEDIA

This category contains 20 posts

The Top 10 Quotes of Scooter Braun on Socialized Marketing: Branding of Justin Bieber

This week I attended yet another awesome conference: The Art of Marketing with quite the line up. As part of that line up  Scooter Braun  was interviewed by Mitch Joel at the event. Firstly, let me say within minutes of the Scooter Braun interview, you are struck by the level of authenticity and transparency of … Continue reading

#SMWTO: The 10 Best Quotes To Live By In Social Media [Creating Wildfires Panel]

The week of February 13th was Social Media Week in Toronto and what a week! Social Media Week is one of the world’s most unique global program, offering a series of activities and conversations around the globe on emerging trends in social and mobile media across all major industry sectors.  In its third year, Social Media … Continue reading

Social Media A to Z Series: S is for the Social in Social Media

This week I am returning to my A to Z series on social media however not necessarily in the order I left off. In this post, I really want to talk about “What is Social?”. I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. … Continue reading

Power Of The TwitterChat: 10 Valuable Reasons Why

The Power of the TwitterChat was an agenda item at the Socialize Toronto conference (#socializeconf) I attended recently. It was great to have this discussion in a very diverse group. I personally had not appreciated the value of TwitterChats until I attended them myself. Although I have spent significant time on-line, the idea of “140 … Continue reading

Align Your Social Media Strategy Across Your Organization Or You Will Fail.

I have gone to enough conferences over the past 6 months to pull the alarm. Consider it pulled. Why? I have gone to a number of social media conferences dedicated to functions or departments and I have found that each function had a different perspective on the fit of social media in their organization. Here … Continue reading

Get Ready To Embrace Justin Bieber, Gen-Y In Your Social Media Plans.

For me, the Holiday Season is all about spending time with family and close friends, and this is exactly what I did. I love the fact that I can reconnect on a deeper level with the younger adults in my life and because of my social media connection, the bond has grown stronger over the … Continue reading

Manage Your Change In Social Media Or It Will Manage You. 12 Tips To Consider

This morning, I was doing my usual scan of emails and noticed I had received a recognition Klout “K” for social media. With a smile, I popped over to my Klout profile to find that I had dropped from a rating of  60 to 43 overnight. I immediately thought it must be a bug and … Continue reading

Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider.

In my previous post, I touched on content marketing and I  emphasized throughout the post the importance of quality content. But what does that mean? If content is king, surely storytelling must be queen! What do I mean by this? I think storytelling is an important part of blogging. I have read many blogs, articles … Continue reading

Mesh Marketing 2011: Addressing the 50 Questions Preventing Businesses from Venturing Into Social Media, Content Marketing & Klout

Well,  as I shared in a recent post I have been conference hopping and having a blast! Today, I want to share my experience attending the Mesh Marketing 2011 (#MM11) conference. Definitely worth  the trip. A wonderful conference with speakers who have been in the social media trenches and have surfaced as victors. My highlights … Continue reading

Impact99: Human Resources Goes Social! 27 Key Social Media Practices

I have been networking, meeting people face-to-face on my favorite topic. Yes, social media. I do have others but hey, I am on social media pearls! I want to blog about the pearls I have gathered from a particular event I attended, namely Impact99!! I have attended a number of professional sessions this month and … Continue reading

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