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This category contains 13 posts

Social Media A to Z Series: Rocking the A to Z of Twitter and Tweets

For this post, I am returning to my A to Z Series of Social Media where T is for Twitter. I have had quite a few conversations about Twitter lately that forced me to reflect on my own perspective– a year ago. The general theme of these conversations were 1) “I have a Twitter account … Continue reading

The Top 10 Quotes of Scooter Braun on Socialized Marketing: Branding of Justin Bieber

This week I attended yet another awesome conference: The Art of Marketing with quite the line up. As part of that line up  Scooter Braun  was interviewed by Mitch Joel at the event. Firstly, let me say within minutes of the Scooter Braun interview, you are struck by the level of authenticity and transparency of … Continue reading

The Power of The Conversational Tweet : 6 Reasons Why

I had a wonderful encounter last week that I really need to write about. Now I am going to ask that you give me a little latitude –  I promise I will get to the point of this title. I attended the HR.com virtual conference on Social Media and Employee Communications last week. I really … Continue reading

#SMWTO: The 10 Best Quotes To Live By In Social Media [Creating Wildfires Panel]

The week of February 13th was Social Media Week in Toronto and what a week! Social Media Week is one of the world’s most unique global program, offering a series of activities and conversations around the globe on emerging trends in social and mobile media across all major industry sectors.  In its third year, Social Media … Continue reading

The Queens of Hearts in Content Marketing and Social Media

Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position! In fact it was recently suggested that the term/cliché … Continue reading

Get Ready To Embrace Justin Bieber, Gen-Y In Your Social Media Plans.

For me, the Holiday Season is all about spending time with family and close friends, and this is exactly what I did. I love the fact that I can reconnect on a deeper level with the younger adults in my life and because of my social media connection, the bond has grown stronger over the … Continue reading

Manage Your Change In Social Media Or It Will Manage You. 12 Tips To Consider

This morning, I was doing my usual scan of emails and noticed I had received a recognition Klout “K” for social media. With a smile, I popped over to my Klout profile to find that I had dropped from a rating of  60 to 43 overnight. I immediately thought it must be a bug and … Continue reading

Social Media Polls on Social Media Pearls

I took a little time this evening to review the results of the polls I have on this blog. I found it fascinating and certainly would like to write about the results in the future. As I was reflecting on this, I thought you would like to review them too. So for this post, I … Continue reading

Mesh Marketing 2011: Addressing the 50 Questions Preventing Businesses from Venturing Into Social Media, Content Marketing & Klout

Well,  as I shared in a recent post I have been conference hopping and having a blast! Today, I want to share my experience attending the Mesh Marketing 2011 (#MM11) conference. Definitely worth  the trip. A wonderful conference with speakers who have been in the social media trenches and have surfaced as victors. My highlights … Continue reading

Social Media A-Z Series: E is for Engagement- 20 Tips To Engage Your Audience

You have taken the plunge! You have developed a blog, or formed a group, and have invited your connections. You now need to ensure you have done as much as you can to make it worth it for your friends, your audience. Engagement. Yes, E is for Engagement. What is meant by engagement?  This is … Continue reading

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