The Scottish Pearl

Moved To SocialMediaPearls.Com

Posted by The Scottish Pearl ⋅ March 24, 2012 ⋅ Leave a comment

A quick note to let you know that I have moved domains. As I have added a “redirect” which should redirect you automaticall, it should be seamless for you. However just in case, I wanted to send this note to let you know. I have moved … Continue reading →

Social Media A to Z Series: Rocking the A to Z of Twitter and Tweets

Posted by The Scottish Pearl ⋅ March 10, 2012 ⋅ 14 Comments

For this post, I am returning to my A to Z Series of Social Media where T is for Twitter. I have had quite a few conversations about Twitter lately that forced me to reflect on my own perspective– a year ago. The general theme of these conversations were 1) “I have a Twitter account … Continue reading →

The Top 10 Quotes of Scooter Braun on Socialized Marketing: Branding of Justin Bieber

Posted by The Scottish Pearl ⋅ March 9, 2012 ⋅ 1 Comment

This week I attended yet another awesome conference: The Art of Marketing with quite the line up. As part of that line up Scooter Braun was interviewed by Mitch Joel at the event. Firstly, let me say within minutes of the Scooter Braun interview, you are struck by the level of authenticity and transparency of … Continue reading →

The Power of The Conversational Tweet : 6 Reasons Why

Posted by The Scottish Pearl ⋅ March 4, 2012 ⋅ 23 Comments

I had a wonderful encounter last week that I really need to write about. Now I am going to ask that you give me a little latitude – I promise I will get to the point of this title. I attended the HR.com virtual conference on Social Media and Employee Communications last week. I really … Continue reading →

#SMWTO: The 10 Best Quotes To Live By In Social Media [Creating Wildfires Panel]

Posted by The Scottish Pearl ⋅ February 26, 2012 ⋅ 21 Comments

The week of February 13th was Social Media Week in Toronto and what a week! Social Media Week is one of the world’s most unique global program, offering a series of activities and conversations around the globe on emerging trends in social and mobile media across all major industry sectors. In its third year, Social Media … Continue reading →

Social Media A to Z Series: S is for the Social in Social Media

Posted by The Scottish Pearl ⋅ February 19, 2012 ⋅ 28 Comments

This week I am returning to my A to Z series on social media however not necessarily in the order I left off. In this post, I really want to talk about “What is Social?”. I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. … Continue reading →

The Queens of Hearts in Content Marketing and Social Media

Posted by The Scottish Pearl ⋅ February 14, 2012 ⋅ 12 Comments

Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position! In fact it was recently suggested that the term/cliché … Continue reading →

8 Social Networks For Foodies

Posted by The Scottish Pearl ⋅ February 11, 2012 ⋅ 24 Comments

As I continue to build on the list of niche networks, I thought I would dive into the world of Food! I am a big “Top Chef ” fan; come to think of it, I am a big fan of all the Foodie programs: Chopped, Come Dine With Me, Iron Chef. Sweet Genius. The Food … Continue reading →

Power Of The TwitterChat: 10 Valuable Reasons Why

Posted by The Scottish Pearl ⋅ February 3, 2012 ⋅ 17 Comments

The Power of the TwitterChat was an agenda item at the Socialize Toronto conference (#socializeconf) I attended recently. It was great to have this discussion in a very diverse group. I personally had not appreciated the value of TwitterChats until I attended them myself. Although I have spent significant time on-line, the idea of “140 … Continue reading →

Align Your Social Media Strategy Across Your Organization Or You Will Fail.

Posted by The Scottish Pearl ⋅ January 29, 2012 ⋅ 4 Comments

I have gone to enough conferences over the past 6 months to pull the alarm. Consider it pulled. Why? I have gone to a number of social media conferences dedicated to functions or departments and I have found that each function had a different perspective on the fit of social media in their organization. Here … Continue reading →