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Shirley Williams

I have a passion to create, resolve and build.I have had a pretty dynamic career that some say has led to a solid reputation as a visionary, result-driven and passionate leader. I say, simplify the complexity, work WITH people and you have a formula that not only deliver results but forms bonds that will stand the test of time. I have led numerous initiatives with a geographical scope that has included Canada, US, The South Americas,Europe and Australia. My professional career spans Biotechnology, Brand & Generic Pharmaceuticals, IBM Business Consulting Services, Healthcare, Retail, Electronics, more recently Mining and now Social Media. I am a biochemist and have a Master of Scence degree in endocrine pharmacology. I am a certified practitioner and professional in Change Management (Prosci), Project Management (PMP/PMI) and Social Media (OMCP, Online Marketing Certified Professional). So that makes my full title to be: Shirley Williams, MSc. PMP. CMC. OCMP. Having spent many years in the LifeSciences (you can check my career profile on Linkedin ) I have now directed my attention to bridging strategy and goals with social media. Loving it! In fact I am passionate about it. I have also produced and currently host my own internet radio show. My programs to-date have included Rise Of The Patient and Give Startups A Chance. I consider myself as an Experience Enabler. I facilitate and advocate for improved experience from the consumer perspective. Thank you for stopping by to check me out!
Shirley Williams has written 38 posts for Social Media Pearls

Moved To SocialMediaPearls.Com

                  A quick note to let you know that I have moved domains. As I have added a “redirect” which should redirect you automaticall, it  should be seamless for you. However just in case, I wanted to send this note to let you know. I have moved … Continue reading

Social Media A to Z Series: Rocking the A to Z of Twitter and Tweets

For this post, I am returning to my A to Z Series of Social Media where T is for Twitter. I have had quite a few conversations about Twitter lately that forced me to reflect on my own perspective– a year ago. The general theme of these conversations were 1) “I have a Twitter account … Continue reading

The Top 10 Quotes of Scooter Braun on Socialized Marketing: Branding of Justin Bieber

This week I attended yet another awesome conference: The Art of Marketing with quite the line up. As part of that line up  Scooter Braun  was interviewed by Mitch Joel at the event. Firstly, let me say within minutes of the Scooter Braun interview, you are struck by the level of authenticity and transparency of … Continue reading

The Power of The Conversational Tweet : 6 Reasons Why

I had a wonderful encounter last week that I really need to write about. Now I am going to ask that you give me a little latitude –  I promise I will get to the point of this title. I attended the HR.com virtual conference on Social Media and Employee Communications last week. I really … Continue reading

#SMWTO: The 10 Best Quotes To Live By In Social Media [Creating Wildfires Panel]

The week of February 13th was Social Media Week in Toronto and what a week! Social Media Week is one of the world’s most unique global program, offering a series of activities and conversations around the globe on emerging trends in social and mobile media across all major industry sectors.  In its third year, Social Media … Continue reading

Social Media A to Z Series: S is for the Social in Social Media

This week I am returning to my A to Z series on social media however not necessarily in the order I left off. In this post, I really want to talk about “What is Social?”. I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. … Continue reading

The Queens of Hearts in Content Marketing and Social Media

Since I wrote my piece on storytelling in this space, I realize I was far from being original when choosing the title. Many have agreed content is king however I now realize that the crowning of the queen is a coveted spot with many claiming the position! In fact it was recently suggested that the term/cliché … Continue reading

8 Social Networks For Foodies

As I continue to build on the list of niche networks, I thought I would dive into the world of Food! I am a big “Top Chef ” fan; come to think of it, I am a big fan of all the Foodie programs: Chopped, Come Dine With Me, Iron Chef. Sweet Genius.  The Food … Continue reading

Power Of The TwitterChat: 10 Valuable Reasons Why

The Power of the TwitterChat was an agenda item at the Socialize Toronto conference (#socializeconf) I attended recently. It was great to have this discussion in a very diverse group. I personally had not appreciated the value of TwitterChats until I attended them myself. Although I have spent significant time on-line, the idea of “140 … Continue reading

Align Your Social Media Strategy Across Your Organization Or You Will Fail.

I have gone to enough conferences over the past 6 months to pull the alarm. Consider it pulled. Why? I have gone to a number of social media conferences dedicated to functions or departments and I have found that each function had a different perspective on the fit of social media in their organization. Here … Continue reading

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